As customers move more of their interactions online and in-app, the number of touchpoints where brands can collect data has exploded. Each channel can generate hundreds or thousands of data points at any given time. Brands need to understand their customers’ journeys holistically and use this knowledge to build features, offers and next best content… Continue reading Reduce Data Onboarding and Complexity in Your CDP
Are you tired of feeling like a detective trying to figure out the exact status of your audience segments? Do you find yourself stuck trying to understand why a segment failed, without any guidance on how to fix it? If so, you’re not alone. As a marketer, you’re not just looking for a powerful Customer… Continue reading Gain Clarity on Audience Segments with Zeotap CDP
Zeotap CDP continues to launch new features and platform integrations that allow marketers to automate and improve the personalisation of marketing, sales and customer care campaigns to drive an average of 15-35% higher efficiency. The month of November brings you some exciting new integrations. Microsoft Ads Customer Match This integration enables our customers to push… Continue reading Zeotap November 2022 Update: New Key Integrations
Probably almost everyone has experienced a similar situation: you visit an online service and are asked to accept all cookies and share your personal information. Your first instinct is “I don’t want that”, so you look for the easiest way to decline everything, just to find out that you cannot use the service without paying… Continue reading Decoding the Privacy Paradox and Balancing User Concerns with Online Behaviour
Google delays third-party cookie deprecation In the latest announcement from July 2022, Google has yet again extended the deadline for the deprecation of the third-party cookies support for Chrome. The phase out is supposed to start in the second half of 2024. This is already the second time they moved the deadline. According to Google,… Continue reading What Googles Delay in Third-party Cookie Deprecation Means for the Ad-Tech World
Zeotap CDP continues to make significant investments in providing capabilities that allow customers to integrate the power of our CDP into their existing applications. This month, we bring you some exciting new API features and a new source integration: Enhancements to Profile API for more granular audience segment information and a new profile deletion capability… Continue reading Zeotap CDP October 2022 Update: New Key Features
The month of August brings you some exciting new features: Calculated Attributes allows you to aggregate ingested events data for more nuanced audience segments that drive more conversions. Real-time Data Orchestration allows you to craft highly-personalised, omnichannel customer journeys while respecting customer consent choices. A new integration: iOS SDK for mobile app sources. Time to… Continue reading Zeotap August 2022 Update: Calculated Attributes & Real-time Data
In July, we bring to you an array of exciting features that we have been working on: A new feature that allows visibility of customer profiles: Customer 360 (beta) A new feature that tracks segment processing: Segment Lifecycle A new data ingestion method: Salesforce CRM A new platform integration: Salesforce Marketing Cloud – Data Extensions… Continue reading Zeotap July 2022 Update: Customer 360, Sement Lifecycle & Data Extensions
The month of June brings new exciting features: a new do-it-yourself capability within our Data Catalogue, a new data ingestion method – SFTP, a new real-time estimator of an audience size within a segment and a new platform integration with Marketo. I know, all that in a month! We hope you enjoy finding out more… Continue reading Zeotap June 2022 Update: New Features
For a long time, marketing compliance was low on the task list for a marketing team – but in the last few years, there’s been a dramatic reversal that’s made privacy and data protection a fundamental requirement for good marketing. There’s even evidence to suggest that consumers now factor in a brand’s reputation for data… Continue reading 5 Essential Data Compliance & Privacy Practices Digital Marketers Must Know
