Blog Archives

Zeotap CDP October 2022 Update: New Key Features

Zeotap CDP continues to make significant investments in providing capabilities that allow customers to integrate the power of our CDP into their existing applications. This month, we bring you some exciting new API features and a new source integration: Enhancements to Profile API for more granular audience segment information and a new profile deletion capability… Continue reading Zeotap CDP October 2022 Update: New Key Features

Zeotap August 2022 Update: Calculated Attributes & Real-time Data

The month of August brings you some exciting new features: Calculated Attributes allows you to aggregate ingested events data for more nuanced audience segments that drive more conversions. Real-time Data Orchestration allows you to craft highly-personalised, omnichannel customer journeys while respecting customer consent choices. A new integration: iOS SDK for mobile app sources. Time to… Continue reading Zeotap August 2022 Update: Calculated Attributes & Real-time Data

Zeotap July 2022 Update: Customer 360, Sement Lifecycle & Data Extensions

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In July, we bring to you an array of exciting features that we have been working on: A new feature that allows visibility of customer profiles: Customer 360 (beta) A new feature that tracks segment processing: Segment Lifecycle A new data ingestion method: Salesforce CRM A new platform integration: Salesforce Marketing Cloud – Data Extensions… Continue reading Zeotap July 2022 Update: Customer 360, Sement Lifecycle & Data Extensions

Zeotap June 2022 Update: New Features

The month of June brings new exciting features: a new do-it-yourself capability within our Data Catalogue, a new data ingestion method – SFTP, a new real-time estimator of an audience size within a segment and a new platform integration with Marketo. I know, all that in a month! We hope you enjoy finding out more… Continue reading Zeotap June 2022 Update: New Features

5 Essential Data Compliance & Privacy Practices Digital Marketers Must Know

For a long time, marketing compliance was low on the task list for a marketing team – but in the last few years, there’s been a dramatic reversal that’s made privacy and data protection a fundamental requirement for good marketing. There’s even evidence to suggest that consumers now factor in a brand’s reputation for data… Continue reading 5 Essential Data Compliance & Privacy Practices Digital Marketers Must Know

Single Customer View Software: How to Choose the Right Solution

When it comes to customer data, most businesses today have plenty of it (sometimes too much). But managing and understanding all that information is where things get difficult, and that’s where single customer view software comes in. This type of software helps you compile all your customer data into one easy-to-use view, so you can… Continue reading Single Customer View Software: How to Choose the Right Solution

Data Clean Rooms & CDPs: How to Empower Your First-party Data Strategy

A guest post from Sergio Giannone, Senior Content Manager at Decentriq A few months ago, Zeotap and Decentriq, a Swiss enterprise SaaS platform providing the most secure and compliant data clean rooms, announced a partnership. Today, it’s time to look a bit deeper into what exactly this partnership can enable and why it’s an important… Continue reading Data Clean Rooms & CDPs: How to Empower Your First-party Data Strategy

Zeotap CDP May 2022 Update: New Key Features

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The month of May brings with it an exciting new feature: Source Ingestion Analytics, which provides complete visibility on ingested data. This helps clients understand the status of ingested data sources and to take corrective action in a timely manner if necessary. We have also gone live with new integrations: Android SDK for mobile app… Continue reading Zeotap CDP May 2022 Update: New Key Features

Customer Data Guide: Definition, Types & Management

Customer data is all around us, and if businesses take the time to collect it, analyse it and activate it, the opportunities are huge. However, to get value out of data you need to know what you’re dealing with, and the term ‘customer data’ masks a new whole lexicon to get to grips with: zero-party,… Continue reading Customer Data Guide: Definition, Types & Management

6 Ways CDPs Navigate the Cookieless Future for Marketers

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Cookies – more specifically, third party cookies – have been the lifeblood of online marketing for over a decade. They’re the things that have allowed marketers to track users across the web and subsequently deliver ads designed to appeal to them, through being able to collect vital information like user behaviour, preferences, and even interests. … Continue reading 6 Ways CDPs Navigate the Cookieless Future for Marketers

Category: Blog