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Category: Blog

AI and CDP: How to Enhance Performance Marketing

In today’s digital landscape, artificial intelligence (AI) is reshaping performance marketing by streamlining tasks and enabling marketers to create increasingly targeted campaigns. As marketing efforts grow even more data-driven, Customer Data Platforms (CDPs) are essential for managing customer information. However, CDPs might be complicated for some users. With this in mind, AI is playing a… Continue reading AI and CDP: How to Enhance Performance Marketing

Leveraging Value-Centric Customer Segmentation for Enhanced Data-Driven Strategies

In today’s crowded marketplace, one-size-fits-all marketing approaches won’t work – customers have diverse needs, preferences, and motivations. In fact, research from Mckinsey found that 71% of consumers expect companies to offer personalised marketing strategies, and 76% get frustrated when this doesn’t happen. It’s crucial retail and brand marketers provide unique offers, as that’s what consumers… Continue reading Leveraging Value-Centric Customer Segmentation for Enhanced Data-Driven Strategies

Simplify data-driven customer engagement with Zeotap CDP and Batch

In the dynamic digital world of today, delivering personalised and timely messages to customers across multiple channels is crucial for businesses aiming to boost engagement and nurture enduring connections. Through the integration of Batch, a renowned customer engagement platform, with Zeotap Customer Data Platform (CDP), brands can now tap into real-time data insights to craft… Continue reading Simplify data-driven customer engagement with Zeotap CDP and Batch

CDP vs. CEP: Definition, Differences and Use Cases

In the ever-evolving landscape of customer data management and engagement, distinguishing between Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs) is crucial. While their objectives may overlap, their primary functions and applications vary significantly. This article aims to define these differences, underscore the unique roles of CEPs and CDPs, and provide real-world use cases… Continue reading CDP vs. CEP: Definition, Differences and Use Cases

How CDPs Boost Personalisation in Omnichannel Retail Marketing

Today’s consumers have several ways to engage with brands, making the marketing funnel more nuanced and complex than ever before. Think about it, consumers have easy access to websites, ads, emails and text messages, social media, in-app notifications, customer service interactions, physical in-store experiences and more. With all the evolving engagement channels, shopper expectations are… Continue reading How CDPs Boost Personalisation in Omnichannel Retail Marketing

5 Use Cases Why Retailers Need a Customer Data Platform (CDP)

A data-driven approach empowers retailers to develop strategies that yield better results by leveraging insights from actual customer behaviors. Achieving this approach necessitates a comprehensive, 360-degree view of customers, which can be easily acquired with a Customer Data Platform (CDP). In this article, we will explore the top five use cases where CDPs play a… Continue reading 5 Use Cases Why Retailers Need a Customer Data Platform (CDP)

CDP Diaries: The Ideal Customer Journey for Retail

In the ever-evolving landscape of retail, delivering personalised and seamless customer experiences is essential for success.In this article, we will take a closer look at how CDPs can help retailers with their challenges. For this, we delve into the retail customer journey and highlight the transformative impact of CDPs to boost retail success. Why does… Continue reading CDP Diaries: The Ideal Customer Journey for Retail

Behavioural Segmentation – Types, Examples and Strategies

Segmentation is nothing new to marketers. However, marketing segmentation traditionally involved simple things like demographics and geographical location. Now – with behavioural segmentation – marketers can divide customers into groups based on the way they behave too. This guide explains behavioural segmentation with examples, its role in marketing, the main types of behavioural segmentation, and… Continue reading Behavioural Segmentation – Types, Examples and Strategies

The Power of Audience Suppression in Telco Marketing: A CDP Perspective

In the swiftly changing telecommunications industry, the thin line between success and failure is increasingly defined by the efficiency of marketing investments. The common challenges facing marketers, such as: overspending in auctions,  launching ineffective campaigns,  misaligned targeting efforts,  often dilute the potential returns from their digital media investments. These issues highlight a crucial need for… Continue reading The Power of Audience Suppression in Telco Marketing: A CDP Perspective

Maximising campaign value by activating 3P data across both Programmatic and Social Media Channels

Amidst the dynamic landscape of digital advertising, the ability to activate the mos t effective data has become paramount for maximising campaign value and driving success. As consumer behaviours shift and privacy regulations tighten, advertisers face increasing pressure to deliver to established target audiences.  Today brands communicate on multiple and very different channels, for this… Continue reading Maximising campaign value by activating 3P data across both Programmatic and Social Media Channels