As enterprises strive to embrace a more data-driven approach, they encounter various challenges that can hinder their ability to fully harness the power of data. Each enterprise presents unique challenges, including intricate data formats, structures and transformation requirements. Overcoming these challenges is crucial for unlocking the true potential of data. Zeotap CDP, a market leader… Continue reading How Zeotap CDP Empowers Enterprises to Maximise their Data Potential
Zeotap CDP’s journey orchestration platform, Journeys, has undergone an enhancement with the introduction of ‘Smart Triggers.’ This feature adds a new layer of flexibility and personalisation to Journeys, allowing marketers to define trigger criteria not only based on customers’ current attributes but also by considering how these attributes have changed. Let’s explore the power of… Continue reading Smart Triggers: Tailor Real-Time Experiences with Zeotap CDP
The marketing landscape has undergone rapid evolution, witnessing an explosion of diverse channels. While the ultimate goal remains unchanged – delivering the right message at the right time through the right channel – the accompanying complexity has grown exponentially. Amidst these challenges, a pivotal question surfaces: How can organisations optimise their existing investments? To construct… Continue reading Adobe Target & Zeotap CDP: Personalising Customer Journeys
At Zeotap, we recognise that understanding your customers goes beyond just customer-related data. In line with our mission to make customer data impactful, we have unveiled our feature for Non Customer Entities. This innovative feature significantly boosts marketers’ data-driven capabilities, offering a radical expansion in insights about their customers. In this blog post, we will… Continue reading Build Richer Customer Profiles with Non-Customer Entity Data in Zeotap CDP
Measuring the success of your targeted content distribution strategy is important in order to understand what’s working and what’s not, and make adjustments as needed. Gaining insights into audience behaviour is essential for marketers aiming to develop strategic and impactful marketing plans. Beyond surface-level metrics, understanding how the target audience engages with various marketing initiatives… Continue reading Maximise Marketing Impact With Zeotap CDP Audience Insights
Imagine combining a modern customer data platform with a powerful advertising solution designed for programmatic omnichannel adtech. Zeotap CDP’s integration with Adform DSP offers valuable opportunities for digital marketers. At Zeotap CDP, our goal is to support brands in expanding their omnichannel engagement by providing real-time, global-scale data for personalised experiences across various platforms. Our… Continue reading Use Zeotap CDP’s Integration with Adform DSP to Maximise the Impact of Your Ad Campaigns
Over the past few decades, the business landscape has undergone significant transformation and innovation. Adapting to constant, unexpected changes, relearning processes, and rethinking strategies are crucial for the sustainability of various organisations. Challenges are ever-present, presenting risks but also opportunities for: Accelerated learning, Organic growth, Process automation, Enhanced productivity, And numerous other benefits. In this… Continue reading 4 Core Values Driving Organisational Success at Zeotap
The healthcare sector, just like the other industries, is actively adopting digital transformation. This transition is particularly crucial given that the individuals engaging consistently with brands across diverse channels are also the patients targeted by the healthcare industry. Nevertheless, healthcare encounters an extra layer of complexity not always present in other sectors—compliance with stringent privacy… Continue reading Ensuring Healthcare Data Security with Zeotap CDP and HIPAA Compliance
Data is the lifeblood of any digital marketing organisation, revealing customer journeys and preferences that help businesses craft the rich, personalised experiences customers have come to expect. The challenge for marketers is not to add to this firehose of data, but rather to capture it effectively across multiple sources, then process and analyse it for… Continue reading Get to Know Your Customer with Zeotap CDP and Google Cloud
The Adtech landscape is undergoing a significant transformation with the impending demise of third-party cookies. Google finally committed to depreciating 1% of 3rd party cookies in Chrome in the first quarter of 2024 and fully by September 2024, the industry is bracing for a cookie-less future. This shift, however, presents a unique opportunity for innovation… Continue reading Navigating the Cookieless Future: A Paradigm Shift in Digital Advertising
