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Category: Blog

Unlocking Retail Media Success with a CDP

A Conversation with Projjol Banerjea, CPO of Zeotap In the dynamic landscape of Retail Media, staying ahead of the curve is paramount to success. At its core, retail media revolves around connecting with the right audience at the right moment with compelling messaging. Achieving this precision requires not just the right data but the tools… Continue reading Unlocking Retail Media Success with a CDP

Elevating your retail media strategy with a CDP

Interview with Daniel Heer, CEO and Co-founder of Zeotap In recent times, Retail Media has emerged as a prominent and relevant advertising strategy. It’s not just about providing brands with a unique opportunity to engage with their customers meaningfully; it also offers a robust advertising approach built upon first-party data. This becomes even more significant… Continue reading Elevating your retail media strategy with a CDP

Retail Media and CDPs: Leveraging First-Party Data for Targeted Advertisement

A Path to Personalisation in a Privacy-Focused Era Why Retail Media is so important for successful targeted advertisement strategy in a privacy-focused era? 2024 is presenting digital advertisers with an evolving set of hurdles – the industry is pushing to deliver new levels of personalised shopping experiences and targeted advertisement, all while having less access… Continue reading Retail Media and CDPs: Leveraging First-Party Data for Targeted Advertisement

How Zeotap CDP Empowers Enterprises to Maximise their Data Potential

As enterprises strive to embrace a more data-driven approach, they encounter various challenges that can hinder their ability to fully harness the power of data. Each enterprise presents unique challenges, including intricate data formats, structures and transformation requirements. Overcoming these challenges is crucial for unlocking the true potential of data. Zeotap CDP, a market leader… Continue reading How Zeotap CDP Empowers Enterprises to Maximise their Data Potential

Smart Triggers: Tailor Real-Time Experiences with Zeotap CDP

Zeotap CDP’s journey orchestration platform, Journeys, has undergone an enhancement with the introduction of ‘Smart Triggers.’ This feature adds a new layer of flexibility and personalisation to Journeys, allowing marketers to define trigger criteria not only based on customers’ current attributes but also by considering how these attributes have changed. Let’s explore the power of… Continue reading Smart Triggers: Tailor Real-Time Experiences with Zeotap CDP

Adobe Target & Zeotap CDP: Personalising Customer Journeys

The marketing landscape has undergone rapid evolution, witnessing an explosion of diverse channels. While the ultimate goal remains unchanged – delivering the right message at the right time through the right channel – the accompanying complexity has grown exponentially. Amidst these challenges, a pivotal question surfaces: How can organisations optimise their existing investments? To construct… Continue reading Adobe Target & Zeotap CDP: Personalising Customer Journeys

Build Richer Customer Profiles with Non-Customer Entity Data in Zeotap CDP

At Zeotap, we recognise that understanding your customers goes beyond just customer-related data. In line with our mission to make customer data impactful, we have unveiled our feature for Non Customer Entities. This innovative feature significantly boosts marketers’ data-driven capabilities, offering a radical expansion in insights about their customers. In this blog post, we will… Continue reading Build Richer Customer Profiles with Non-Customer Entity Data in Zeotap CDP

Maximise Marketing Impact With Zeotap CDP Audience Insights

Measuring the success of your targeted content distribution strategy is important in order to understand what’s working and what’s not, and make adjustments as needed. Gaining insights into audience behaviour is essential for marketers aiming to develop strategic and impactful marketing plans. Beyond surface-level metrics, understanding how the target audience engages with various marketing initiatives… Continue reading Maximise Marketing Impact With Zeotap CDP Audience Insights

Use Zeotap CDP’s Integration with Adform DSP to Maximise the Impact of Your Ad Campaigns

Imagine combining a modern customer data platform with a powerful advertising solution designed for programmatic omnichannel adtech. Zeotap CDP’s integration with Adform DSP offers valuable opportunities for digital marketers. At Zeotap CDP, our goal is to support brands in expanding their omnichannel engagement by providing real-time, global-scale data for personalised experiences across various platforms. Our… Continue reading Use Zeotap CDP’s Integration with Adform DSP to Maximise the Impact of Your Ad Campaigns

4 Core Values Driving Organisational Success at Zeotap

Over the past few decades, the business landscape has undergone significant transformation and innovation. Adapting to constant, unexpected changes, relearning processes, and rethinking strategies are crucial for the sustainability of various organisations. Challenges are ever-present, presenting risks but also opportunities for: Accelerated learning, Organic growth, Process automation, Enhanced productivity, And numerous other benefits. In this… Continue reading 4 Core Values Driving Organisational Success at Zeotap