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Industry: Retail & Ecommerce

Leveraging Value-Centric Customer Segmentation for Enhanced Data-Driven Strategies

In today’s crowded marketplace, one-size-fits-all marketing approaches won’t work – customers have diverse needs, preferences, and motivations. In fact, research from Mckinsey found that 71% of consumers expect companies to offer personalised marketing strategies, and 76% get frustrated when this doesn’t happen. It’s crucial retail and brand marketers provide unique offers, as that’s what consumers… Continue reading Leveraging Value-Centric Customer Segmentation for Enhanced Data-Driven Strategies

Data-Driven Retail: Maximising Value through First-Party Data and CDP

In this video, you will learn how first-party data and CDPs are reshaping customer engagement and driving retail growth. Additionally, you will gain valuable insights and actionable strategies through real-world examples and use cases.

How CDPs Boost Personalisation in Omnichannel Retail Marketing

Today’s consumers have several ways to engage with brands, making the marketing funnel more nuanced and complex than ever before. Think about it, consumers have easy access to websites, ads, emails and text messages, social media, in-app notifications, customer service interactions, physical in-store experiences and more. With all the evolving engagement channels, shopper expectations are… Continue reading How CDPs Boost Personalisation in Omnichannel Retail Marketing

CDP Diaries: How to Create the Ideal Customer Journey for Luxury Retail

In the fast-paced and competitive retail sector, delivering personalised and seamless customer experiences is paramount for success. In this article, we will take a closer look at how CDPs can help luxury businesses with their challenges. For this, we delve into the luxury customer journey and highlight the transformative impact of CDPs on luxury retail… Continue reading CDP Diaries: How to Create the Ideal Customer Journey for Luxury Retail

How Breuninger boosts sales with 46% higher basket value using Zeotap CDP

Thanks to Zeotap CDP, Breuninger increased its average e-commerce basket value up to 46%, besides improving its overall marketing efficiency and revenue.

Retail Media Talk: The Role of CDP in Douglas Retail Media Strategy

In this captivating conversation, with Jessica Wegner, VP New Business & Retail Media at DOUGLAS, and our VP Sales, Stefan Blumenthal you will discover how DOUGLAS set out to transform its Retail Media strategy by harnessing the power of first-party data both on-site and off-site.

Retail Media and the Role of CDP

Retail Media represents a paradigm shift in marketing strategies where retailers leverage their digital platforms to provide advertising space to brands, harnessing first-party transactional and behavioral data for precise targeting. The success of this strategy relies on striking a balance between user experience and commercial goals, and that’s where Customer Data Platforms (CDPs) come into… Continue reading Retail Media and the Role of CDP

Nestlé achieves 2x click-through rate with the help of deterministic data

By building deterministic lookalike and high-quality audience segments with Zeotap CDP, Nestlé achieved a 2x increase in CTR, as well as a decrease in bounce rate.

Global CPG achieves 30% boost in marketing efficiency

The end of this initiative resulted in the deployment of more data-driven insight and personalised experiences for CPG customers that streamlined the brand’s marketing efficiency by 30%.

Global retailer fills gaps in first-party data

By the end of the initiative, the retailer was able to leverage Zeotap’s Enterprise Data to run its internal analytics, measurement and activation in its own properties – allowing it to deploy more relevant product recommendations and deliver on its ‘customer first’ promise.