Stephanie’s Luxury Retail Journey In the fast-paced and competitive retail sector, delivering personalised and seamless customer experiences is paramount for success. Luxury brands, in particular, face the challenge of leveraging customer data to develop tailored strategies that drive loyalty and boost sales. The ability to harness customer data is not just a luxury, but a… Continue reading CDP Diaries: Customer Journeys You’ll Fall in Love With
The INDUSTRY ABOUT NESTLÉ Nestlé is the world’s largest food and beverage company, present in 186 countries worldwide. Since its start in 1866, the company’s portfolio has grown to include more than 2,000 brands that range from global icons to local favorites. Today, Nestlé’s offering covers almost every food and beverage category, with products and… Continue reading Nestlé achieves 2x click-through rate with the help of deterministic data
The Industry ABOUT THE INDUSTRY Like many other industries, CPG saw a major shift to digital during COVID-19, causing customer patterns and loyalties to shift rapidly. This multinational CPG player wanted to launch a more efficient targeting strategy that leveraged its first-party data to reach relevant audiences and acquire new customers. The Challenge TARGETING AUDIENCES… Continue reading Global CPG achieves 30% boost in marketing efficiency
The Industry ABOUT THE INDUSTRY As the retail industry continues to shift to “digital first” experiences, consumer expectations for speed, convenience and personalisation are greater than ever. In order to deliver on these expectations, retailers are hard at work building a foundation of customer data that offers a more granular look at their customers’ behaviours… Continue reading Global retailer fills gaps in first-party data
