Data-Driven Contextual Targeting

As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy. This shift has led to a renaissance for contextual targeting, the best of which  offer  a powerful alternative that leverages real-time contextual signals and advanced AI technologies to deliver… Continue reading Data-Driven Contextual Targeting

How Breuninger boosts sales with 46% higher basket value using Zeotap CDP

Thanks to Zeotap CDP, Breuninger increased its average e-commerce basket value up to 46%, besides improving its overall marketing efficiency and revenue.

Arrays in Action: Redefining Data Precision with Zeotap CDP

In the realm of data management, versatility is key. Data manifests in various formats, from flattened to complex and nested data, each serving unique purposes. While our platform already accommodates flattened data, we’re excited to introduce how Zeotap CDP seamlessly integrates with arrays, requiring a one-to-many relationship and soon, even more complexity. Understanding Arrays in… Continue reading Arrays in Action: Redefining Data Precision with Zeotap CDP

Mastering Marketing Precision with Audience Segment Refresh Frequency in Zeotap CDP

In the fast-paced world of digital marketing, timing is everything. Marketers strive to deliver their campaigns with precision, ensuring maximum impact and engagement from their target audience. However, juggling multiple campaigns and deadlines can often be challenging, leading to missed opportunities and suboptimal results.  Enter refresh scheduling with the power to modify start and end… Continue reading Mastering Marketing Precision with Audience Segment Refresh Frequency in Zeotap CDP

How Zeotap CDP Empowers Enterprises to Maximise their Data Potential

As enterprises strive to embrace a more data-driven approach, they encounter various challenges that can hinder their ability to fully harness the power of data. Each enterprise presents unique challenges, including intricate data formats, structures and transformation requirements. Overcoming these challenges is crucial for unlocking the true potential of data. Zeotap CDP, a market leader… Continue reading How Zeotap CDP Empowers Enterprises to Maximise their Data Potential

Smart Triggers: Tailor Real-Time Experiences with Zeotap CDP

Zeotap CDP’s journey orchestration platform, Journeys, has undergone an enhancement with the introduction of ‘Smart Triggers.’ This feature adds a new layer of flexibility and personalisation to Journeys, allowing marketers to define trigger criteria not only based on customers’ current attributes but also by considering how these attributes have changed. Let’s explore the power of… Continue reading Smart Triggers: Tailor Real-Time Experiences with Zeotap CDP

Adobe Target & Zeotap CDP: Personalising Customer Journeys

The marketing landscape has undergone rapid evolution, witnessing an explosion of diverse channels. While the ultimate goal remains unchanged – delivering the right message at the right time through the right channel – the accompanying complexity has grown exponentially. Amidst these challenges, a pivotal question surfaces: How can organisations optimise their existing investments? To construct… Continue reading Adobe Target & Zeotap CDP: Personalising Customer Journeys

Build Richer Customer Profiles with Non-Customer Entity Data in Zeotap CDP

At Zeotap, we recognise that understanding your customers goes beyond just customer-related data. In line with our mission to make customer data impactful, we have unveiled our feature for Non Customer Entities. This innovative feature significantly boosts marketers’ data-driven capabilities, offering a radical expansion in insights about their customers. In this blog post, we will… Continue reading Build Richer Customer Profiles with Non-Customer Entity Data in Zeotap CDP

Maximise Marketing Impact With Zeotap CDP Audience Insights

Measuring the success of your targeted content distribution strategy is important in order to understand what’s working and what’s not, and make adjustments as needed. Gaining insights into audience behaviour is essential for marketers aiming to develop strategic and impactful marketing plans. Beyond surface-level metrics, understanding how the target audience engages with various marketing initiatives… Continue reading Maximise Marketing Impact With Zeotap CDP Audience Insights

Use Zeotap CDP’s Integration with Adform DSP to Maximise the Impact of Your Ad Campaigns

Imagine combining a modern customer data platform with a powerful advertising solution designed for programmatic omnichannel adtech. Zeotap CDP’s integration with Adform DSP offers valuable opportunities for digital marketers. At Zeotap CDP, our goal is to support brands in expanding their omnichannel engagement by providing real-time, global-scale data for personalised experiences across various platforms. Our… Continue reading Use Zeotap CDP’s Integration with Adform DSP to Maximise the Impact of Your Ad Campaigns