In the fast-paced world of digital marketing, timing is everything. Marketers strive to deliver their campaigns with precision, ensuring maximum impact and engagement from their target audience. However, juggling multiple campaigns and deadlines can often be challenging, leading to missed opportunities and suboptimal results. Enter refresh scheduling with the power to modify start and end… Continue reading Mastering Marketing Precision with Audience Segment Refresh Frequency in Zeotap CDP
As enterprises strive to embrace a more data-driven approach, they encounter various challenges that can hinder their ability to fully harness the power of data. Each enterprise presents unique challenges, including intricate data formats, structures and transformation requirements. Overcoming these challenges is crucial for unlocking the true potential of data. Zeotap CDP, a market leader… Continue reading How Zeotap CDP Empowers Enterprises to Maximise their Data Potential
Zeotap CDP’s journey orchestration platform, Journeys, has undergone an enhancement with the introduction of ‘Smart Triggers.’ This feature adds a new layer of flexibility and personalisation to Journeys, allowing marketers to define trigger criteria not only based on customers’ current attributes but also by considering how these attributes have changed. Let’s explore the power of… Continue reading Smart Triggers: Tailor Real-Time Experiences with Zeotap CDP
The marketing landscape has undergone rapid evolution, witnessing an explosion of diverse channels. While the ultimate goal remains unchanged – delivering the right message at the right time through the right channel – the accompanying complexity has grown exponentially. Amidst these challenges, a pivotal question surfaces: How can organisations optimise their existing investments? To construct… Continue reading Adobe Target & Zeotap CDP: Personalising Customer Journeys
At Zeotap, we recognise that understanding your customers goes beyond just customer-related data. In line with our mission to make customer data impactful, we have unveiled our feature for Non Customer Entities. This innovative feature significantly boosts marketers’ data-driven capabilities, offering a radical expansion in insights about their customers. In this blog post, we will… Continue reading Build Richer Customer Profiles with Non-Customer Entity Data in Zeotap CDP
Measuring the success of your targeted content distribution strategy is important in order to understand what’s working and what’s not, and make adjustments as needed. Gaining insights into audience behaviour is essential for marketers aiming to develop strategic and impactful marketing plans. Beyond surface-level metrics, understanding how the target audience engages with various marketing initiatives… Continue reading Maximise Marketing Impact With Zeotap CDP Audience Insights
Imagine combining a modern customer data platform with a powerful advertising solution designed for programmatic omnichannel adtech. Zeotap CDP’s integration with Adform DSP offers valuable opportunities for digital marketers. At Zeotap CDP, our goal is to support brands in expanding their omnichannel engagement by providing real-time, global-scale data for personalised experiences across various platforms. Our… Continue reading Use Zeotap CDP’s Integration with Adform DSP to Maximise the Impact of Your Ad Campaigns
The healthcare sector, just like the other industries, is actively adopting digital transformation. This transition is particularly crucial given that the individuals engaging consistently with brands across diverse channels are also the patients targeted by the healthcare industry. Nevertheless, healthcare encounters an extra layer of complexity not always present in other sectors—compliance with stringent privacy… Continue reading Ensuring Healthcare Data Security with Zeotap CDP and HIPAA Compliance
In the ever-evolving landscape of digital marketing, personalisation is not just a trend but the linchpin for success. With the phasing out of third-party cookies and the ascent of privacy regulations, businesses are compelled to reinvent their approach to engage audiences. Personalisation goes beyond the rudimentary act of addressing customers by name in emails; it… Continue reading Unlocking the Customer Data Platforms (CDPs) are Helping Marketers Unlock a New Level of Personalisation
In today’s data-driven landscape, brands often find themselves in a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format. Concerns about potential misuse on third-party (3P) platforms can lead to hesitations in data sharing, limiting the activation possibilities across various platforms that rely on raw identifiers such as email… Continue reading Ensuring Secure Data Handling with Zeotap CDP Advanced Hashing
