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Author: Tanwistha Gope

Elevating Personalisation with Zeotap CDP’s Interact SDK: Enabling Real-Time Customer Engagement

Delivering personalised experiences is essential for building customer loyalty and driving meaningful engagement. At Zeotap, we understand the challenges many businesses face with traditional server-side personalisation tools, including latency issues and limited adaptability. Recognising these hurdles, we developed Interact SDK—a cutting-edge client-side solution designed to empower personalisation tools with real-time, seamless data delivery, all without… Continue reading Elevating Personalisation with Zeotap CDP’s Interact SDK: Enabling Real-Time Customer Engagement

Boosting Match Rates and Engagement with Zeotap CDP

In an era where customer data is dispersed and fragmented, achieving high audience match rates can be challenging. Yet, for leading retailers, the ability to accurately identify and reach customers is crucial for driving campaign success and maximising ROI. With Zeotap CDP, businesses are achieving breakthrough results by harnessing deterministic data to increase match rates… Continue reading Boosting Match Rates and Engagement with Zeotap CDP

Maximising Retail ROAS and Reach with Zeotap CDP

 In today’s competitive retail landscape, brands are under immense pressure to drive efficient, targeted campaigns that generate high returns and reach the right audiences. A leading retailer recently showcased how Zeotap CDP’s data-driven approach empowered them to achieve impressive results across multiple marketing goals. Let’s dive into these use cases and explore how unified customer… Continue reading Maximising Retail ROAS and Reach with Zeotap CDP

AI Compliance: Navigating the Future of Responsible AI at Zeotap

As Artificial Intelligence (AI) rapidly transforms industries, businesses are increasingly leveraging its power to enhance decision-making, automate processes, and improve customer experiences. However, with this power comes the responsibility to ensure AI systems are developed and deployed in compliance with evolving regulations, particularly within the European Union (EU). At Zeotap, we are deeply committed to… Continue reading AI Compliance: Navigating the Future of Responsible AI at Zeotap

Zeotap Redefines Journey Creation: Leveraging Non-Customer Entity Data in Real Time

Businesses need seamless access to both customer and non-customer data to meet the evolving demands of consumers in today’s world of real-time, hyper-personalised experiences. At Zeotap, we’ve always been committed to empowering our clients with the tools to meet these expectations, and now, we’ve expanded our Non-Customer Entity (NCE) capabilities into Journey, enabling marketers to… Continue reading Zeotap Redefines Journey Creation: Leveraging Non-Customer Entity Data in Real Time

Maximising Marketing Potential: Zeotap CDP and Carrefour Collaboration

In today’s rapidly changing digital marketing landscape, the integration of data and personalisation of customer experiences have become essential for businesses aiming to boost customer satisfaction and achieve growth. One of our most compelling examples of successful integration is the partnership between Zeotap CDP  and Carrefour. This blog delves into how Zeotap Customer Data Platform… Continue reading Maximising Marketing Potential: Zeotap CDP and Carrefour Collaboration

Drive Personalised Customer Engagement with Zeotap CDP and Airship

In today’s digital landscape, the ability to deliver personalised and timely messages to customers across various channels is paramount for businesses seeking to drive engagement and foster lasting relationships. With the integration of Airship, a leading app experience platform and Zeotap Customer Data Platform (CDP), brands can now harness the power of real-time data insights… Continue reading Drive Personalised Customer Engagement with Zeotap CDP and Airship

Maximising Marketing Potential with 1st Party Lookalike Modelling

1st Party Lookalike (1P LAL) modeling is revolutionising the way brands extend their audience reach. By identifying users who resemble a brand’s high-value customers, this advanced technique ensures targeted marketing that boosts conversion rates and ROI.  In this blog, we will explore the 1P Lookalike feature offered by Zeotap CDP and demonstrate how it can… Continue reading Maximising Marketing Potential with 1st Party Lookalike Modelling

Embracing a Cookieless Future: The Power of Universal IDs

The phasing out of third-party (3P) cookies presents both challenges and opportunities for advertisers.  At Zeotap, we are committed to staying ahead by leveraging Universal IDs (UIDs), which ensure our clients can activate data seamlessly in a cookieless world and run campaigns with equal or even improved results. Regardless of Google’s actions concerning third-party cookies,… Continue reading Embracing a Cookieless Future: The Power of Universal IDs

Simplify data-driven customer engagement with Zeotap CDP and Batch

In the dynamic digital world of today, delivering personalised and timely messages to customers across multiple channels is crucial for businesses aiming to boost engagement and nurture enduring connections. Through the integration of Batch, a renowned customer engagement platform, with Zeotap Customer Data Platform (CDP), brands can now tap into real-time data insights to craft… Continue reading Simplify data-driven customer engagement with Zeotap CDP and Batch