In today’s digital landscape, the ability to deliver personalised and timely messages to customers across various channels is paramount for businesses seeking to drive engagement and foster lasting relationships. With the integration of Airship, a leading app experience platform and Zeotap Customer Data Platform (CDP), brands can now harness the power of real-time data insights… Continue reading Drive Personalised Customer Engagement with Zeotap CDP and Airship
1st Party Lookalike (1P LAL) modeling is revolutionising the way brands extend their audience reach. By identifying users who resemble a brand’s high-value customers, this advanced technique ensures targeted marketing that boosts conversion rates and ROI. In this blog, we will explore the 1P Lookalike feature offered by Zeotap CDP and demonstrate how it can… Continue reading Maximising Marketing Potential with 1st Party Lookalike Modelling
The phasing out of third-party (3P) cookies presents both challenges and opportunities for advertisers. At Zeotap, we are committed to staying ahead by leveraging Universal IDs (UIDs), which ensure our clients can activate data seamlessly in a cookieless world and run campaigns with equal or even improved results. Regardless of Google’s actions concerning third-party cookies,… Continue reading Embracing a Cookieless Future: The Power of Universal IDs
In the dynamic digital world of today, delivering personalised and timely messages to customers across multiple channels is crucial for businesses aiming to boost engagement and nurture enduring connections. Through the integration of Batch, a renowned customer engagement platform, with Zeotap Customer Data Platform (CDP), brands can now tap into real-time data insights to craft… Continue reading Simplify data-driven customer engagement with Zeotap CDP and Batch
In the ever-evolving landscape of retail, delivering personalised and seamless customer experiences is essential for success.In this article, we will take a closer look at how CDPs can help retailers with their challenges. For this, we delve into the retail customer journey and highlight the transformative impact of CDPs to boost retail success. Why does… Continue reading CDP Diaries: The Ideal Customer Journey for Retail
In today’s digital landscape, the ability to engage with customers in real-time is paramount for marketers seeking to stay ahead of the curve. Traditional marketing approaches are no longer sufficient in a world where consumers expect personalised interactions and instant gratification. Zeotap CDP’s real-time journey orchestration platform, with its ever-evolving capabilities, offers you the opportunity… Continue reading Unlocking the Potential of Real-Time Marketing with Zeotap CDP
Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad campaigns that led to budget wastage that negatively impacted business outcomes. They wanted to improve the paid acquisition strategy by suppressing their existing customers who already purchased, or customers who cannot purchase) from their campaigns. Additionally, they wanted to efficiently… Continue reading How Zeotap CDP helped VMO2 with an effortless audience segmentation for an efficient suppression
As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy. This shift has led to a renaissance for contextual targeting, the best of which offer a powerful alternative that leverages real-time contextual signals and advanced AI technologies to deliver… Continue reading Data-Driven Contextual Targeting
Thanks to Zeotap CDP, Breuninger increased its average e-commerce basket value up to 46%, besides improving its overall marketing efficiency and revenue.
In the realm of data management, versatility is key. Data manifests in various formats, from flattened to complex and nested data, each serving unique purposes. While our platform already accommodates flattened data, we’re excited to introduce how Zeotap CDP seamlessly integrates with arrays, requiring a one-to-many relationship and soon, even more complexity. Understanding Arrays in… Continue reading Arrays in Action: Redefining Data Precision with Zeotap CDP
