Author: Tanwistha Gope

At Zeotap CDP, we are dedicated to empowering businesses with cutting-edge solutions that harness the potential of real-time data to create exceptional customer experiences. If you’re seeking complete control over the data sent to your internal systems, all while ensuring secure data transfer and the ability to leverage this data for various use cases, look… Continue reading Harness the Potential of Real-Time Data: Zeotap CDP Webhook Integration Explained

Segmentation is an essential undertaking for marketers when using a Customer Data Platform (CDP). However, not all CDPs in the market enable businesses to utilise segmentation in order to gain a deeper comprehension of their audience and develop marketing campaigns that are tailored and personalised to individual customers. Challenges such as querying unified data, obtaining… Continue reading Using the Audience Module for Advanced Segmentation in Zeotap CDP

Imagine the fusion of a cutting-edge customer data platform with today’s most dynamic entertainment hub. Exciting news for marketers in the TikTok realm: Zeotap CDP has unveiled an innovative suite of integrations that’s about to reshape advertising on TikTok. At Zeotap CDP, our commitment to expanding omnichannel engagement knows no bounds. Our goal is to… Continue reading TikTok Advertising Mastery with Zeotap CDP Integration

Our mission at Zeotap CDP is to equip brands with real-time global-scale data, empowering them to create personalised experiences across various platforms. With Zeotap CDP’s real-time orchestration platform, marketers gain access to real-time data, enabling faster decision-making and driving improved campaign performance, ultimately leading to better results and ROI. Our integration with Google Pub/Sub further… Continue reading Integrating Google Pub/Sub with Zeotap CDP to Streamline Data Flow

Zeotap CDP’s Calculated Attributes allows marketers to combine unique attributes and create more granular audiences segments ready for ad campaign activation. Segment membership is one of the calculated attributes that empowers marketers to effortlessly identify the segments to which a user belongs. This invaluable tool allows them to keep track of all the first-party users… Continue reading Improve Ad Campaign Targeting with Zeotap CDP’s Powerful Segment Membership

In today’s data-driven world, businesses strive to gain a comprehensive understanding of their customers and leverage that knowledge to drive successful marketing strategies. The incoming data can be directly associated with the customer such as their identifier. Or, as an entity data associated with the customer through the entity’s identifier like transactional data, account data… Continue reading Integrate Non-Customer Entity (NCE) with Zeotap CDP

Data coming into a CDP is captured from disparate platforms and interfaces in a format that they recognise and accept data. Early on, Zeotap CDP identified the necessity of data transformers to address this challenge. Our CDP platform incorporates commonly used standard data transformers, allowing for easy usability by the Marketer at various stages. However,… Continue reading Maximise Data Efficiency with Zeotap CDP Custom Transformers