Author: Tanwistha Gope

In today’s digital landscape, the ability to engage with customers in real-time is paramount for marketers seeking to stay ahead of the curve. Traditional marketing approaches are no longer sufficient in a world where consumers expect personalised interactions and instant gratification.  Zeotap CDP’s real-time  journey orchestration platform, with its ever-evolving capabilities, offers you the opportunity… Continue reading Unlocking the Potential of Real-Time Marketing with Zeotap CDP

Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad campaigns that led to budget wastage that negatively impacted business outcomes. They wanted to improve the paid acquisition strategy by suppressing their existing customers who already purchased, or customers who cannot purchase) from their campaigns. Additionally, they wanted to efficiently… Continue reading How Zeotap CDP helped VMO2 with an effortless audience segmentation for an efficient suppression

In the realm of data management, versatility is key. Data manifests in various formats, from flattened to complex and nested data, each serving unique purposes. While our platform already accommodates flattened data, we’re excited to introduce how Zeotap CDP seamlessly integrates with arrays, requiring a one-to-many relationship and soon, even more complexity. Understanding Arrays in… Continue reading Arrays in Action: Redefining Data Precision with Zeotap CDP

In the fast-paced world of digital marketing, timing is everything. Marketers strive to deliver their campaigns with precision, ensuring maximum impact and engagement from their target audience. However, juggling multiple campaigns and deadlines can often be challenging, leading to missed opportunities and suboptimal results.  Enter refresh scheduling with the power to modify start and end… Continue reading Mastering Marketing Precision with Audience Segment Refresh Frequency in Zeotap CDP

As enterprises strive to embrace a more data-driven approach, they encounter various challenges that can hinder their ability to fully harness the power of data. Each enterprise presents unique challenges, including intricate data formats, structures and transformation requirements. Overcoming these challenges is crucial for unlocking the true potential of data. Zeotap CDP, a market leader… Continue reading How Zeotap CDP Empowers Enterprises to Maximise their Data Potential

Zeotap CDP’s journey orchestration platform, Journeys, has undergone an enhancement with the introduction of ‘Smart Triggers.’ This feature adds a new layer of flexibility and personalisation to Journeys, allowing marketers to define trigger criteria not only based on customers’ current attributes but also by considering how these attributes have changed. Let’s explore the power of… Continue reading Smart Triggers: Tailor Real-Time Experiences with Zeotap CDP

The marketing landscape has undergone rapid evolution, witnessing an explosion of diverse channels. While the ultimate goal remains unchanged – delivering the right message at the right time through the right channel – the accompanying complexity has grown exponentially. Amidst these challenges, a pivotal question surfaces: How can organisations optimise their existing investments? To construct… Continue reading Adobe Target & Zeotap CDP: Personalising Customer Journeys