In today’s data-driven landscape, brands often find themselves in a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format. Concerns about potential misuse on third-party (3P) platforms can lead to hesitations in data sharing, limiting the activation possibilities across various platforms that rely on raw identifiers such as email… Continue reading Ensuring Secure Data Handling with Zeotap CDP Advanced Hashing
Our journey to create our new interface had one simple goal: to make your experience even better. But we didn’t stop there. Our team has been working hard to keep improving. Today, we’re excited to introduce the revamped Destinations product. It’s not just easier to use, but it’s also more versatile than ever. In this… Continue reading Zeotap CDP Unveils Enhanced Destination Product
Are you a marketer striving to deliver impactful content, reach the right audience and achieve tangible business outcomes? Look no further! Learn how integrating Zeotap Custmomer Data Platform with Optimizely, a web personalisation platform, can empower you to deliver highly personalised experiences that drive improved conversion rates and increased customer satisfaction. Transform your customer experiences… Continue reading Maximise Conversion with Zeotap CDP & Optimizely Integration
Brands today face an increasingly dynamic and demanding landscape. The growing imperative to showcase return on investment (ROI), while streamlining expenses, is only matched by ever greater customer expectations with regard to higher quality experiences. Marketers find themselves leaning heavily on data for strategic planning, precise audience definition, efficient resource allocation, holistic orchestration and effective… Continue reading Meet Ada™: Zeotap’s Revolutionary AI Assistant for Data-Driven Marketers
Zeotap CDP has a new interface, meticulously redesigned to ensure effortless navigation. Over the past few months, our dedicated team has been hard at work crafting a new interface that harmonises simplicity with functionality. Why did we embark on this huge effort? As more CDP users joined us, they faced challenges like difficulty in finding their… Continue reading Explore the Revamped Zeotap CDP Interface for Effortless Navigation
At Zeotap CDP, we are dedicated to empowering businesses with cutting-edge solutions that harness the potential of real-time data to create exceptional customer experiences. If you’re seeking complete control over the data sent to your internal systems, all while ensuring secure data transfer and the ability to leverage this data for various use cases, look… Continue reading Harness the Potential of Real-Time Data: Zeotap CDP Webhook Integration Explained
Segmentation is an essential undertaking for marketers when using a Customer Data Platform (CDP). However, not all CDPs in the market enable businesses to utilise segmentation in order to gain a deeper comprehension of their audience and develop marketing campaigns that are tailored and personalised to individual customers. Challenges such as querying unified data, obtaining… Continue reading Using the Audience Module for Advanced Segmentation in Zeotap CDP
Imagine the fusion of a cutting-edge customer data platform with today’s most dynamic entertainment hub. Exciting news for marketers in the TikTok realm: Zeotap CDP has unveiled an innovative suite of integrations that’s about to reshape advertising on TikTok. At Zeotap CDP, our commitment to expanding omnichannel engagement knows no bounds. Our goal is to… Continue reading TikTok Advertising Mastery with Zeotap CDP Integration
Our mission at Zeotap CDP is to equip brands with real-time global-scale data, empowering them to create personalised experiences across various platforms. With Zeotap CDP’s real-time orchestration platform, marketers gain access to real-time data, enabling faster decision-making and driving improved campaign performance, ultimately leading to better results and ROI. Our integration with Google Pub/Sub further… Continue reading Integrating Google Pub/Sub with Zeotap CDP to Streamline Data Flow
Zeotap CDP’s Calculated Attributes allows marketers to combine unique attributes and create more granular audiences segments ready for ad campaign activation. Segment membership is one of the calculated attributes that empowers marketers to effortlessly identify the segments to which a user belongs. This invaluable tool allows them to keep track of all the first-party users… Continue reading Improve Ad Campaign Targeting with Zeotap CDP’s Powerful Segment Membership
